I admit it. I totally fall for it. Every time. I just can’t help it. I love beautiful packaging!!!! One of my favorite places to shop is at Trader Joe’s. My only complaint about that store is that it isn’t bigger, and it doesn’t carry everything I need, so I often find myself making two [...]
I admit it. I totally fall for it.
Every time.
I just can’t help it. I love beautiful packaging!!!!
One of my favorite places to shop is at Trader Joe’s. My only complaint about that store is that it isn’t bigger, and it doesn’t carry everything I need, so I often find myself making two stops, or just going there for some specific items. However, I totally get sucked in… I end up buying things that I hadn’t set out for in the first place, and often it’s for the simple fact that they look so dang adorable!!! Last year I bought a pumpkin pancake mix because I loved the box it came in so much. I still haven’t made them….
Some of you know, I am a graphic designer by trade. It’s what I went to school for, and I currently hold down a full time job working in marketing doing graphic design on top of my photography business. I know that presenting your product in a professional, beautiful, and creative way can raise your sales, as well as your brand’s awareness. I know that it’s a proven fact that when people are given the option between two identical products, they will always be more prone to choose the one they think appears better, regardless of price.
So when I was at Trader Joe’s the other night, thinking about all of this, I snapped a few pics because I just couldn’t resist!! I wanted to buy them all because I’m a total sucker because I love good design, and good products, but due to current circumstances, I am trying not to load up on too many things I won’t need/use in the near future. Anyways, here are some of the beautiful things I am talking about.
And all of them are SO reasonably priced, nothing here is over $5! Which makes the addiction even worse! LOL!!
Anyways, the point is: branding is key! I think this is something that gets put to the sidelines all too often. I like to present my clients with packaged prints that look like gifts. I want them to be excited from the moment they see the package, until after they see all of the beautiful things they’ve ordered.
To do this, I have put a lot of time and effort into growing my brand, and fine tuning my packaging. I think it is an ever-evolving process, as I’m always finding new and different ideas that I want to incorporate! Regardless, my clients are left with a good feeling 
Happy Saturday!! I’m off to eat some pancakes and do a little Christmas shopping! Wooo!!!
Courtney! I love this post! I love the photos and I can TOTALLY relate. I’m SUCH a sucker for good marketing too!
OMG, I wish we had a Trader Joe’s in Canada! I would buy enough of these sweets to keep them in business. I love nice packaging too! It’s definitely something I’m looking into for my clients who purchase prints.
I totally agree. We are total marketing NERDS!!! What’s funny though is that I bought several of these items based on the packaging alone!!!! Dang them! They got me!