courtney jade’s blog

What would cake be without the icing? Well, it would still be quite delicious, however it wouldn’t be quite as beautiful.

I’ve been working really hard the past few months to completely re-brand my entire business. With that, I’ve upgraded my blog, revised my logo, defined my colors better, designed client materials and had them printed, and ordered all new packaging for my prints and digital images. I’m hoping that this will make my brand more cohesive and recognizable, let’s hope all of the little details pay off, and my clients love the look and upgrades!

First of all, I’ve switched from putting my digital images on CDs and DVDs, and now clients will get their images on a USB Flash drive. I’ve decided to do this for a few reasons, 1) Most importantly, the images will be safer for a longer period of time. As time goes by, DVD’s and CD’s can lose data due to deterioration. 2) USB Drives can be re-used, recycled. If a client prefers, they can back up their USB Drive, and use it for other things. 3) They look nicer It may be my personal preference, but USB Drives are compact, sleek, and sexy! Here’s a peek at what you’ll get when you purchase digital images from me-

Print orders will come in luscious chocolate boxes adorn with pretty pink bows!

And inside, your precious prints are wrapped in matching pink tissue!

Another new thing I’ll be doing for clients, is creating “referral cards”. This is a complimentary gift with any print order. Most of my clients are referrals, so what better way to get my name out there, than to give my clients miniature photos from their session with my contact information on it?! Everyone loves a wallet-sized photo to hand out to friends and family, so far my clients love this!!

I’ve also been working on updating all of my client materials. I’m not quite finished yet, but I have a feeling that in this field, there will always be more that I want to create! Here is a taste of materials that I’ve had printed to hand out to my clients and possible clients.

There are a few more items that are still out at the printer, but these are the most used materials. Let me know what you think! Branding is always a work in progress, ever-evolving, but I feel like I now have a solid foundation on which to grow and expand. This is seriously so exciting for me, and a huge step towards building my business!

I hope you all had a wonderful New Years weekend! What are your resolutions/goals for the new year?

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